Why FLYDE
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Customer Data Platform · AI-native · Dedicated team

Untangle your data.
Multiply your revenue.

All your customer information, unified and ready to sell, in weeks. No year-long project, no data team, no new tool to learn: we build it with you.

Repeat rate+18.3%
AI audience11,482
→ Meta AdsSynced
FLYDE Brain
You

Repeat rate by cohort · last 6 months+18.3%
2nd purchase < 30 days Customer average

Brands already untangling their data with FLYDE

Cruz Roja llaollao Office Depot Flexicar Blue Banana GAME Zunder RadioShack Pádel Nuestro Unsain Cruz Roja llaollao Office Depot Flexicar Blue Banana GAME Zunder RadioShack Pádel Nuestro Unsain
Dormant revenue

There is revenue sleeping
in your customer base.

Every customer who doesn’t come back, every discount that reaches someone who would have bought anyway and every segment nobody looks at is revenue sitting in your database instead of your P&L. It isn’t a data problem: it’s a problem of time and hands.

01

The customer who doesn’t come back

They bought once. Nobody knew when to write or what to offer, and they left without a sound. Multiply that across your whole base.

02

The discount nobody needed

The coupon that goes to someone who was going to pay full price. Margin given away that no campaign report shows you.

03

The segment nobody looks at

Customers with clear buying signals that no dashboard groups together and this week’s campaign leaves out.

Why FLYDE isn’t just another CDP

A CDP organises your data.
FLYDE makes it sell.

Most CDPs stop where the real work begins: they unify, segment and leave the rest to you. FLYDE keeps going: it predicts, recommends and measures how much of your sales you actually caused.

Why FLYDE →
  • Taking credit for sales that would have happened anywayMeasuring what your campaigns really generate
  • Black-box modelsProprietary models with their accuracy in plain sight
  • Replacing your stack to get startedWorks with what you already have: VTEX, Salesforce, SAP… and 50+ more
  • Asking IT for a report and waitingAsking Brain in plain language
How we work with you

You’re not buying software.
You’re buying results.

From kickoff to your first campaign on unified data, with a real person by your side. This is the journey together.

Your CSM · in your language, in Spain and Mexico
DAY 1 Kickoff Goals and plan, together WEEKS 2-6 Guided onboarding Sources connected, data validated MONTH 2 First active audiences Campaigns with unified data EVERY QUARTER Value review Results on the table, plan up to date
Day 1

Kickoff

Goals and value plan defined together.

Weeks 2-6

Guided onboarding

Your CSM connects the sources and validates the data. Live in weeks, not months.

Month 2

First active audiences

Real campaigns with data already unified.

Every quarter

Value review

Results on the table and an updated plan. A human reply, not a bot.

Results

What changes when your data stops sleeping

What our customers see when their platforms finally share data. It shows where it matters.

+32%

Average ROI and ROAS growth on campaigns activated from FLYDE

Average of active customers, 2025
+24%

Customer lifetime value (CLTV) growth with predictive segmentation

Average of active customers, 2025
-71%

Less time building reports: from days to questions in seconds

Survey of Brain users
Customers

Our customers tell it better

Three teams, three different challenges, the same hands-on support.

· Automotive
“We used to have customer and prospect data scattered across campaigns, calls and systems that didn't talk to each other. With FLYDE we finally have a real 360° view of each person in one place. That has changed how we make decisions at Flexicar.”
Andrés Parra · CTO, Flexicar
· Retail
“FLYDE has let our Marketing team gain autonomy, reducing our dependence on IT to access and exploit data. Thanks to its built-in AI, we can get insights quickly and easily to make faster decisions, and it has helped us improve campaign segment selection by integrating its tracking with customer behavior data.”
Barbara Cuerdo · Loyalty & Partnerships Manager, GAME
· Restaurants
“Centralizing information from our 400+ international stores has always been a challenge. With FLYDE we've structured data in a more coherent and accessible way, which has significantly improved our analysis and global decision-making.”
Karina Fernandes · IT Manager, llaollao
What we do it with

Three steps. Zero hassle.

The whole platform works towards one thing: making your data sell. This is how.

01 · Unify

All your data in one place

Ecommerce, stores, CRM, campaigns, loyalty. FLYDE connects to your current stack and builds a complete view of every customer.

02 · Analyze

Apps that speak your language

Visual reports, segmentation the way you always wanted, and market moves in time to react. No SQL, no waiting on anyone.

03 · Activate

From answer to action

Audiences ready for your channels and predictive models that tell you who, with what and when. Opportunities, before anyone else.

FLYDE Brain

Ask your data.
They'll answer.

Brain is the conversational AI that turns millions of rows into actionable answers. No dashboards to decode, no tickets to the data team.

Natural language. Ask the way you'd ask your best analyst.
On your real data. Answers with your business figures, not generic ones.
Secure by design. Your data doesn't train third-party models. GDPR & LFPDPPP native, on AWS.
Which customers are most likely to buy in the July campaign?
11,482 customers with high purchase probability. The strongest segment: bought in the January sale and opened your last 2 emails. Estimated conversion: 6.8%
Create the audience and send it to Meta Ads
Done. Audience “July · high propensity” created and synced with Meta Ads. Want me to prepare the email version too?
Resources

Not ready for a demo yet? Start here.

Whitepaper

The best customer segments for retail

The eight segmentation models with the biggest impact on profitability, retention and growth in omnichannel retail, ready to apply.

Download free →
Self-assessment

How ready is your customer data?

Twelve questions, five minutes and a diagnosis by area, with the three priorities to start with.

Take the self-assessment →
FLYDE Talks

Conversations that untangle

Our space with data and marketing leaders. Two seasons in, including the anniversary special.

Watch episodes →
Trusted technology

Built on Amazon Web Services

FLYDE is an AWS Partner with qualified software and part of the ISV Accelerate program. Available on AWS Marketplace.

AWS Partner Network · ISV Accelerate
FAQ

FAQ about FLYDE and CDPs

What is FLYDE?

FLYDE is an AI-native Customer Data Platform (CDP). It unifies customer data from all your sources (ecommerce, stores, CRM, email, advertising, ERP) into one profile per person, predicts behavior with machine learning models and activates audiences in your channels. It operates in Spain and Latin America, with teams in Madrid and Mexico City.

What is a CDP or Customer Data Platform?

A CDP is a platform that collects customer data from all your systems, unifies the same person even when they appear in several of them, and makes that profile ready to segment, analyze and activate in marketing, sales and customer service. What is a CDP, explained.

How is FLYDE different from other CDPs?

In three ways: native AI to ask your data questions in plain language (Brain) and predictive models trained on your data; incrementality measured for every campaign with control groups; and a dedicated Customer Success Manager for every customer, included in the model.

Who is FLYDE for?

B2C and B2B companies with many customers and several channels: retail and ecommerce, banking and insurance, automotive, restaurants, energy, NGOs, sports clubs and gyms.

How long does it take to get started?

With native connectors for more than 50 tools, the first use cases are live in weeks, not quarters, with the FLYDE team alongside you.

Shall we start?

Untangling starts
with a conversation.

Fifteen minutes with your data on the table. We’ll tell you what we’d do with it and how long it would take, no sales pitch.