We’ve launched Brain, an AI copilot that brings natural language capabilities to the FLYDE Customer Data Platform. You can now ask questions and get answers directly from your data without needing SQL knowledge or waiting on technical teams.
Ask Brain your questions in natural language. Get actionable answers based on your real business data.
With Brain, you can create datasets, build audiences, analyze results, generate reports, and make strategic decisions powered by predictive intelligence, all by writing in natural, conversational language. Brain also helps you ask better questions, deepen analysis with suggested follow-ups, prepare presentations instantly, and collaborate seamlessly across teams.
BRAIN IN CORE: GENERATE DATASETS WITHOUT WRITING SQL
Core is FLYDE’s app for data storage, conversion, and transformation. It is where you connect data from different sources, consolidate everything into one place, and build the datasets that power your marketing decisions. Historically, creating datasets has required technical knowledge, writing SQL queries, or waiting for your IT team.
Brain changes that entirely.
When creating a dataset in Core, simply describe what you need in plain language; fore xample, “I want sales by user and loyalty points.” Brain interprets your request and automatically generates the SQL query needed to build it.
This enables marketing and business teams to work independently, dramatically shrinks turnaround times, and accelerates data exploration. SQL generation democratizes advanced analytics, allowing more team members to work directly with data.
BRAIN IN MARKET: CREATE AUDIENCIES AND ANALYZE BEHAVIOR
Market is FLYDE’s audience activation and management application. It’s where you build customer segments that fuel your campaigns, activate them across channels, and understand their behavior.
With Brain in Market, you can create new audiences using natural language instead of manually applying filters. Describe what you need and Brain translates it into the appropriate filter logic.
Example: A bookstore has overstock of the novel, A Hundred Years of Solitude, by Gabriel García Márquez and wants to run a targeted promotional campaign via email. Rather than manually configuring filters, you can tell Brain: “Create an audience of customers who are likely to buy A Hundred Years of Solitude and opted in to promotional emails.” Brain generates the audience in seconds, and explains the logic to you, every step of the way.
Brain can also analyze your audiences and propose strategic opportunities for action. You can ask follow-up questions directly within reports to understand behavior and surface additional insights.
Example: You have an audience of high-churn-risk customers. You say to Brain: “Analyze the main characteristics of my clients who show strong signs of churn and help me figure out how to retain them.” Brain analyzes the data and identifies key behaviors and characteristics as well as recommended next steps.
MARKET TALKS: ADVANCED ANALYTICS CONVERSATIONS
Market Talks is FLYDE’s advanced analytics application. While Market focuses on audience creation and activation, Market Talks is where you explore the metrics most relevant to your business, such as sales, channel performance, segment behavior, and revenue trends.
If you say to Brain, “Give me an in-depth analysis of purchases by channel for the last year,” Brain will deliver detailed insights, strategic interpretation, downloadable charts, improvement recommendations, and suggested A/B tests based on findings.
Need to present findings to leadership? Ask Brain to generate a downloadable PowerPoint presentation with key insights.
You can also save your conversations with Brain using custom names, organize them in folders, and share with teammates. Analysis becomes a collaborative asset.
BRAIN GUIDES YOU TO DEEPER ANALYSIS
One of Brain’s most powerful features is offering automatic suggestions for follow-up questions. After you complete an analysis, Brain proposes new paths of exploration based on patterns in your data.
After analyzing sales by channel, Brain might suggest: “Want to compare margin by channel? See how this compares to last year? Understand which segments are driving most of your growth?”
This system combats shallow analysis and interpretation bias. Instead of stopping at the first answer, Brain guides you deeper, acting as a thinking partner that drives a more mature analytical culture.
The impact on your business is direct: better-informed decisions, discovery of hidden opportunities, early detection of risks, and stronger alignment between data and strategy.
THE CONVERSATIONAL APPROACH
Brain works consistently across Core, Market, and Market Talks. You describe your data needs in Core. You create and analyze audiences in Market. You run advanced analytics in Market Talks. The same conversational approach can be used everywhere.
This reduces friction when moving between analysis and action. You stay in a natural language workflow instead of switching between interfaces, languages, and tools.
GETTING STARTED WITH BRAIN
Brain is live across Core, Market, and Market Talks. Start using it on your next dataset creation, audience build, or analysis.
Brain can also integrate directly with your existing ecosystem to provide an intelligent layer of analysis with a conversational approach over business data without changing your data infrastructure. Contact us if you would like to see a demo of Brain in action.
