The third Monday in January is the most depressing day of the year. Is your business ready to turn that sadness into happiness for your customers? There are two things in your favor: the beginning of the week is the time when there is a greater tendency to buy and no one knows your shoppers better than you… or so it should be.
A good exploitation of your customer data is the key to turn your Blue Monday into a sales success. If you have doubts about how to do it, here are some tips to help you get the most out of it.
Recommend products that are useful to THAT customer.
Personalize your offer as much as possible. Your customer doesn’t always have to know that there is a product in your catalog that perfectly meets their needs until they see it on screen or in your store. Therefore, make sure that this information reaches them.
To help you, analyze behavioral data. Knowing who he is and what he needs will allow you to personalize what you are offering him.
Specific campaigns and promotions, not general ones
Targeting a teenager is not the same as targeting a person over 60. Interests, concerns and needs change completely. Keep in mind the following: general promotions do not generate the same ROI as targeted ones and 71% of consumers prefer personalized ads.
That’s why it’s so important to properly define your audiences, something that is still an unfinished business for more than 85% of marketers today.
Use your first-party data to draw complete profiles that tell you very specifically about your customers. Analyze their pain and gain points, and design promotions that increase their purchase intent with messages that convince them.
Remember the customers who have already trusted you
A loyal customer is a customer who costs less money and one who is more likely to recommend your company. That’s why generating a repeat purchase is so important.
Filter your database by focusing on those customers who have purchased a product/service in the last few months and make them feel that they are important to you. Why not offer them, for example, a discount as a way of thanking them for having trusted your company?
And, of course, focus on positive and motivating content
In the end, it’s all about Blue Monday. Empathizing with your customers and making them smile is one of the key points that day to make the whole strategy a success. Remember: a customer who connects with your brand is much more valuable than one who is simply satisfied with their purchase.
FLYDE helps you to get to know your customers
With FLYDE you can cross-reference your customer data from different sources to get a 360-degree view of your customers. We have the perfect tool for this: Customer 360. If you don’t know it yet, you can get more information here.
Start taking control of your data today
Book a free demo with our consultants and find out what FLYDE can do for you and your company.