Between data and campaign there's a bottleneck
The team identifies a segment it wants to activate, asks IT, IT prepares it… and by the time the audience is ready, the opportunity has passed. Market removes the toll: audiences are created with clicks on the unified data, update themselves and sync with your activation platforms.
Know, segment and activate
Who your best customers are
Analyze your base with RFM (recency, frequency and monetary value) and profile your typical customers by product: age, location, ticket, channel. You know who sustains your business, who's at risk and who you're talking to before launching anything.
Audiences in clicks, not in tickets
Combine conditions on any source (behavior, RFM, prediction, geography) and Market computes the audience instantly. Overlay your KPIs on the map with geomarketing to decide where there's room to grow. Living segments that recompute themselves.
Sync and measure the real impact
Activate your audiences in Meta Ads, Google Ads, email and the rest of your stack without exporting CSVs. And measure for real: compare against a control group and discover the real lift of each campaign. Causation, not correlation.
What's new in Market
More ways to activate and, above all, to know which campaign really sold.
Each analysis tells you whether the result is Reliable, Inconclusive or No data, with a simple explanation. Incremental revenue appears in your currency and incremental buyers as a percentage. See Incrementality →
Star the incrementality analyses that count, and Trends sums them up as the revenue you can prove.
Ask for an audience in plain words or ask about the most frequent purchase journeys in Market Talks. Charts go to your dashboards and presentations come out with your brand.
Mark audiences as featured or always active; those untouched for a year are deactivated automatically so the list doesn't fill up with noise.
Indigitall (web push and email), Mapp (email and SMS), Active Campaign, Brevo or TikTok. Plus a signal to your automation tool every time a customer enters an audience, to trigger their journeys.
Export the audience list and the campaign list, with gross sales, discounts, net sales and attribution.
Segment by what's going to happen
Use FLYDE's predictive models as a segmentation criterion: purchase propensity, churn risk, estimated CLTV. Build lookalikes of your real best customers to find the next ones. Audiences that anticipate, not that look in the rear-view mirror.
The tools that make up Market
Define audiences based on the data, with thousands of combinations and no limit on criteria.
Learn your most important customer groups and your typical customers by product.
Who your best customers are by when they buy, how often and how much they spend.
Analyze your KPIs by customer location and take segmentation to the territory.
Discover which audiences are most relevant by the KPIs you care about most.
Measure overall engagement and per-campaign engagement, with conditions and scores.
Sync audiences with Meta, Google, TikTok, email, push and your stack, with no manual exports.
Segment by propensity, churn or CLTV and build lookalikes of your best customers.
A control group in every audience and a reliability verdict on every analysis.
Put the results to work in the rest of the apps
Market activates the market, but doesn't work alone: combine it with the rest of the FLYDE apps to unify data, see each customer in full, anticipate trends and measure results.
Core
Customer 360
Trends
AnalyticsFAQ on customer segmentation and audiences
How do I segment my customers with FLYDE?
In Market you combine conditions on any data (behavior, purchases, RFM, predictions, geography) and the audience is calculated instantly. Segments are dynamic: they recalculate on their own and sync with your channels.
How does FLYDE do RFM analysis?
It scores each customer's recency, frequency and monetary value on a 0 to 3 scale per metric, with a 0 to 9 aggregate, so you see at a glance who sustains your business and who is at risk. RFM analysis, explained.
Which channels can I activate audiences in?
Meta Ads, Google Ads, TikTok Ads, email, SMS and push (Brevo, Mailchimp, Klaviyo, Emarsys, Indigitall, Mapp and more), without exporting files.
Can I measure the real impact of each campaign?
Yes. Each audience can hold out a control group, and Market tells you the lift, the incremental revenue and whether the result is reliable, inconclusive or has no data.