Downloadable resources.

Documents, guides and whitepapers on customer strategy, data and marketing. Everything we publish, in one place.

WHITEPAPER

Identifying Anonymous Users Online: Methods and Alternatives

A detailed technical guide to how how fingerprinting, first-party cookies and native SDKs make it possible to reconstruct the complete customer journey including touchpoints before the user identifies themselves. Ideal for data and technology teams who need to understand the architecture before implementing it. Available to download in Spanish.

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DOCUMENT

FLYDE Talks 10 Lessons

Over the past year, five experts in data, marketing and customer strategy joined FLYDE Talks to share their most hard-won lessons. We’ve distilled the ten most relevant ones into this anniversary document. Available to download in English.

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EBOOK

CDP: Customer Data Platform. How to Turn Data Into Business.

A complete guide to Customer Data Platforms. Learn what a CDP is, how it is implemented in a mid-sized company, and how it can be leveraged to transform your business. Written by one of the leading Spanish-language voices in ecommerce and customer strategy. Available to download in Spanish.

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