Downloadable resources.
Documents, guides and whitepapers on customer strategy, data and marketing. Everything we publish, in one place.
The Best Customer Segments for Retail. How to Identify, Measure, and Activate Them.
An operational guide to the 8 highest-impact customer segmentation models in omnichannel retail. Learn how to build them, what signals trigger each one, and how to avoid the most common margin-losing mistakes. Written for CMOs and ecommerce directors managing retail in Mexico. Available to download in Spanish.
Identifying Anonymous Users Online: Methods and Alternatives
A detailed technical guide to how how fingerprinting, first-party cookies and native SDKs make it possible to reconstruct the complete customer journey including touchpoints before the user identifies themselves. Ideal for data and technology teams who need to understand the architecture before implementing it. Available to download in Spanish.
FLYDE Talks 10 Lessons
Over the past year, five experts in data, marketing and customer strategy joined FLYDE Talks to share their most hard-won lessons. We’ve distilled the ten most relevant ones into this anniversary document. Available to download in English.
CDP: Customer Data Platform. How to Turn Data Into Business.
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