Does your company need an intelligent customer data platform?
Answer 12 questions about how you work with customer data today and get your maturity level, the detail by area and the three priorities to start with, instantly.
How it works
Four areas, three questions each
The assessment measures the four capabilities that decide whether your customer data produces business or just reports. Each answer scores 0 to 3 points, up to a maximum of 36.
Unification
How many sources you have, whether you recognise the same person across all of them and how long it takes to get data available.
Knowledge
Whether a single customer record exists, how you segment and whether you know how much your current base sells.
Prediction
Whether you anticipate churn, know propensity to buy and what evidence you use to allocate media budget.
Activation
How audiences reach the tools that execute them and how much autonomy your team has.
The test
Answer with today's real situation, not the planned one
Pick the option closest to your day-to-day. If you hesitate between two, choose the lower one: the assessment is more useful when it is honest.
Your result
Where to start
Shall we start?
Give us 15 minutes and find out how much FLYDE can simplify your day-to-day.
Let's talk