Your customers are people. And sometimes, companies.
If you sell to consumers and companies at once, you shouldn't need two platforms or give up either view. FLYDE unifies both on the same data.
People and accounts on the same data · No duplicate platform · Hierarchies included
Do you sell to people y and companies? You no longer have to choose.
Most platforms force you to pick a side: either you see customers, or you see accounts. FLYDE gives you both views on the same data, in a single platform.
Data platforms force you to pick a side
And the reality for many businesses (retail, banking, telco, distribution) is that their base is mixed: they sell to people and companies at once.
Either you see people, or you see accounts
Engagement CDPs were born for B2C: they treat each buyer as an isolated individual. If a company buys from you through five different people, you see five disconnected customers, not one account.
- You duplicate platforms (one B2C and one B2B) and the data doesn't talk
- Or you give up the company view and lose the account's real value
- Fragmented records: the same business, counted many times
You see both, on the same data
FLYDE was born retail/B2C and adds a native account mode: it groups the customers belonging to the same company and consolidates their metrics, without losing the individual view of each person.
- A single platform for your mixed base of people and companies
- Consolidated metrics per company: revenue, buyers, aggregate value
- The same data plane: you switch view, not tool
From the individual customer to the account, without friction
Identify the person
FLYDE unifies every interaction, online and offline, into a single customer profile, as in any B2C view.
Connect them to their company
Associate each person with the company they belong to, resolving the organization entity above the individual.
Consolidate the metrics
Group value, frequency and propensity at the account level, without losing the detail of each buyer.
Zunder charges cars for individuals and fleets
A private driver charges their car at the weekend. A delivery company manages charging for its whole fleet. For Zunder, both happen on the same platform, and both matter.
Without FLYDE, Zunder would have to choose: treat that fleet as dozens of loose drivers, or set up a second B2B platform in parallel.
With FLYDE, both views coexist. And the team decides at what level to look based on the campaign, the offer or the decision in front of them.
Stop choosing between your customers
We show you, with your own data, how your customers would look as people and as accounts, in a single platform.