Industry · Banking & insurance
A 360° view of the financial customer, with security as a requirement
Accounts, cards, loans, insurance, branch and app: each product sees its customer and none sees the person. FLYDE builds the single view with compliance built in as standard, not as a promise.
From transactions to moments
Each product knows its customer. No one knows the person.
Organizing by product creates natural silos: the same customer is "one" for cards, "another" for mortgages and "another" for insurance. And the relationship suffers.
A fragmented view makes it impossible to see the customer's total value and real potential for deeper engagement.
The customer doesn't close their account: they stop using it. The salary deposit leaves, the card goes cold, and no one detects it in time.
The same card campaign for those who already have one and those who need a loan: high cost, low conversion.
Every data initiative runs into the legitimate fear of breaching regulation or exposing sensitive information.
The single view, without compromising compliance
FLYDE deploys alongside your banking core, with native encryption, traceability and GDPR: security isn't an add-on.
One person, all their products
Accounts, cards, loans, insurance and channels resolve into a single view per customer and per household.
Propensity and churn risk
Next-best-offer and attrition models flag which customer needs which product and who is cooling off.
The right offer, on the right channel
Branch, app, email or advisor: each customer receives the relevant proposal, with the whole journey traced and auditable.
What you can do with FLYDE from month one
Single customer and household view
All the institution's products and channels resolved into a profile per person and per household.
Next best offer
Per-product propensity to offer each customer what they're genuinely likely to take up.
Attrition prevention
Detect silent disengagement (salary, direct debits, card usage) before it becomes final.
Value-based segmentation
Distinguish each customer's current and potential value to invest in the relationship where it returns most.
Compliance as standard
Encryption, access control and full traceability: GDPR and auditing built into the platform.
Ask your data
"Which mortgage customers don't have home insurance with us?" FLYDE Brain answers in seconds.
More engagement per customer, less silent churn
In banking, growth isn't about acquiring more customers, but about deepening and retaining the ones you already have. That's exactly a CDP's specialty.
Next best offer raises products per customer by offering the right one, to the right person, at the right time.
Early disengagement signals let the advisor act while there's still a relationship to save.
Personalization with demonstrable compliance: every use of data is traced, audited and under control.
Five apps and one intelligent assistant, designed to power your business
Core
Store, unify and organize all your data. A complex process, made simple.
Discover Core →
Customer 360
Get an extremely detailed definition of each individual customer.
Discover Customer 360 →
Market
Segment your customers every possible way to create unique experiences.
Discover Market →
Trends
Spot sales, churn or average-spend trends in your business.
Discover Trends →
Analytics
Build highly visual reports and dashboards from your data and results.
Discover Analytics →
★ Across the whole platformAnd on top of it all, FLYDE BrainThe conversational AI that runs across all five apps: ask your data in natural language, at any point, and turn the answer into action without leaving the conversation.
Discover it →The single view your institution has wanted to build for years
In 15 minutes we show you how to deploy it alongside your current systems, with security as the starting point.