What's holding back your digital transformation?
By Santiago Bazarra · Dec 12, 2022 · 4 min read
Digital transformation has been a challenge for companies for several decades now. It has changed according to the evolution and technological adaptation of companies, but it is still a latent issue. Today, the digital transformation of companies mainly involves the use of large amounts of data, and especially the ability to store it and make it actionable.
In this sense there are some problems that companies tend to encounter. These three main issues are analyzed in this blog, along with possible solutions.
Keeping data organized
Being able to store data and structure it may not seem so difficult if we only take into account basic data, as companies used to do 20 years ago. The problem with today's possibilities is that companies face huge amounts of data from thousands of sources, and not just basic data, but also attitudinal and behavioral data.
These possibilities make data structuring quite tough. Most companies use different platforms to store different pieces of data, which makes the unification of criteria even more complex. A platform where companies could store all of their data in order to make it actionable, taking all of it into account and saving employees large amounts of time, makes things easier and more manageable. A Customer Data Platform enables companies to store every single piece of data related to customers, sales, or campaigns.
Obtaining actionable insights
Once this data is obtained and unified in one place, companies need to obtain information from it. Making this data actionable is also much harder than it may seem, as today's technology enables companies to obtain far deeper actionable insights than ever before.
The application of artificial intelligence to these large amounts of data (Big Data) is a must if your company wants to achieve the deepest insights possible, as AI allows a data-processing capability that humans are unable to reach. This helps with obtaining insights and also with predicting trends with a really high level of precision.
Not being able to manage the tools correctly
The technologies and possibilities mentioned above may seem far from your company's reach, as they appear complex. Most platforms or systems that allow companies to develop this technology tend to be difficult to use due to their technical complexity. This is a huge problem: if companies hire technology they can't use properly or to its fullest extent, then it would be useless.
Hiring easy-to-use technology and being able to understand it, with webinars or direct contact with the developers, would help companies enormously to exploit data as never before, making digital transformation a reality and not just a further possibility.
Why FLYDE?
FLYDE is a Customer Data Platform designed to make data accessible and actionable for any team, without requiring technical expertise. It unifies customer, sales, and campaign data from all your sources into a single platform, applies AI to surface insights and predictions, and is built to be used directly by marketing and business teams without depending on IT or data scientists.
If digital transformation is still a work in progress at your company, request a demo and we can show you how FLYDE works with your own data.