This ebook is available in Spanish only for now.
Learn to get the most out of your CDP with this free ebook
Most companies underuse their CDP. This ebook shows you, step by step, how to turn your data into concrete actions and real results.
14 chapters. No filler.
Each chapter solves a concrete problem faced by any company that runs, or wants to run, a CDP seriously.
A CDP isn't a tool: it's a management system
The mindset shift that changes everything.
The trap of buying technology to solve strategy
Why most fail.
The real asset: customer economics
LTV, margin and cost to serve.
The minimum foundation to demand
No need to be technical.
Customer 360: how to make it useful
And not just a pretty screen.
Segmentation that moves the business
Not pretty lists.
Activation: from data to actions
Without becoming an annoyance machine.
The 12 use cases that generate the most return
Cross-sector, with numbers.
Incremental measurement
This is how you measure real impact.
AI applied to the CDP: prediction and copilots
No fluff and no surprises.
Weekly operating model
This is how you govern a CDP.
90-day roadmap
From “we have a CDP” to “it prints value”.
Anti-patterns: signs your CDP is rotting
And how to fix it.
Full “capstone” case with numbers
From start to finish, 90 real days.
Appendices
Maturity test, glossary of terms, comparison guide, use-case sheet template and weekly health dashboard.
Epilogue
A CDP doesn't make you better: it forces you to be.
This book gives you operational clarity
Decisions with real data
Build a single source of customer truth and answer questions about margin, retention and lifetime value clearly, without waiting two weeks for someone to pull the report.
Segmentation that moves the business
Forget the pretty lists. Build actionable segments by value, risk and intent, executable and measurable, with real impact on sales and margin.
Measure the truth
The difference between measuring activity (opens, clicks) and measuring business. Implement incremental measurement to distinguish real growth from noise.
A weekly operating model
Define who reviews what, who decides and what gets executed each week, with no data heroes or spreadsheets nobody understands.
Applied AI, no fluff
Churn prediction, product recommendation and decision copilots, explained with real use cases and no empty promises.
90-day roadmap
A step-by-step plan to go from “we have a CDP installed” to “the CDP prints value” in 90 days, with prioritized use cases and clear metrics.
Enrique Miralda
Digital strategy and ecommerce expert
Enrique has spent more than 20 years driving business growth through ecommerce and digital channels. He has worked agency-side, client-side and consultancy-side, giving him a 360° view of digital business that few have.
This book comes from seeing, time and again, how companies buy technology to solve strategy problems. And from knowing exactly how to avoid it.
If your CDP disappeared tomorrow, would your business notice?
If the answer is “not much”, this book is for you. And if it's “yes, it would be urgent”, it's time to take it to the next level. In either case, here's the roadmap.