Every platform says the sale is theirs. FLYDE tells you whose it is.
Google Ads, Meta Ads and TikTok Ads all claim the same sale, and your ROAS comes out inflated three times over. FLYDE joins your spend with real sales, online and in store, splits the credit with configurable attribution models on your own tracking, and tells you how much wouldn't have happened without each campaign.
Sales each platform claimsLast week
95 sales are counted twice. FLYDE splits the 160 real ones across the channels that touched them, including stores and email.
Illustrative example
Three ROAS figures for the same campaign. Only one holds up.
ROAS (return on ad spend) is the revenue you make for every euro you invest. The problem is who's counting the revenue.
What each dashboard tells you
Each platform counts every sale it touched, even if another one touched it too. Added up, they claim more sales than you had.
What FLYDE allocates
Real sales, online and in store, split across every channel with the attribution model you choose. No sale is counted twice.
What really sold
Only the sales that wouldn't have happened without the campaign, measured with a control group. It's the one you can take to the board.
Illustrative example
Three layers of truth on your campaigns
First-party tracking
Measurement that belongs to you, not the platform.
- FLYDE web tag and mobile SDK, with no reliance on third-party cookies.
- Our own device identification to follow the anonymous journey.
- The anonymous journey is joined to the customer as soon as they identify themselves.
Configurable omnichannel attribution
Real sales, split the way your business works.
- First touch, last touch, linear, time decay, U-shaped and data-driven, compared side by side.
- Google, Meta and TikTok alongside email, organic and physical stores.
- Path analysis: which journeys really lead to a purchase.
Incrementality
How much of what's attributed exists only because of your campaign.
- A control group held out of the audience, across every platform at once.
- Compared with your real transactions, not reported conversions.
- Lift, incremental revenue, incremental ROAS and confidence interval.
Google Ads, Meta Ads (Facebook Ads) and TikTok Ads, both ways
FLYDE connects to your ad accounts through their public APIs. You authorize access and syncing starts, with no custom development.
Google Ads
Search, Shopping, YouTube and Performance Max.
Spend, campaigns, clicks and conversions, joined to each customer's real sales.
Customer audiences to find lookalikes, win people back or exclude those who already bought.
Meta Ads
Facebook and Instagram.
Spend, campaigns, impressions, clicks and conversions, along with your Pages activity.
Custom audiences from your unified data, with a control group if you're measuring incrementality.
TikTok Ads
Campaigns on TikTok.
Spend, impressions, clicks and conversions, to measure TikTok by the same yardstick as everything else.
Customer audiences to activate and exclude with the same criteria as on Google and Meta.
Fewer wasted euros, more real sales
Stop paying twice for the same sale
With a single sales count across every channel, you know how much each platform really contributes and stop rewarding the one best at claiming credit.
Compare before you move a euro
See how each channel's weight changes between last touch and data-driven, and set your budget with the full picture, not each dashboard's.
Don't pay for people who'd buy anyway
Find out which retargeting and brand campaigns only capture sales that were already coming, and exclude those customers from your audiences.
What we get asked by performance teams
How is it different from Google Ads or Meta attribution?
Each platform only sees its own ads and claims every sale it touched, even if another one touched it too. FLYDE sees every channel at once, including email, organic and physical stores, and splits real sales among them, so no sale is counted twice.
Which attribution models can I use?
First touch, last touch, linear, time decay, U-shaped and data-driven. You can compare them side by side and choose the one that best reflects how your customers buy.
What is ROAS, and what is incremental ROAS?
ROAS is return on ad spend: the revenue you attribute to a campaign divided by what it cost. Incremental ROAS goes one step further. It's the return calculated only from the sales that wouldn't have happened without the campaign. FLYDE measures it by holding out a control group from the audience, excluded from every platform at once, and comparing what it buys with what everyone else buys.
Does it work without third-party cookies (cookieless)?
No. FLYDE measures with its own web tag and mobile SDK, with its own device identification, and joins the anonymous journey to the customer once they identify themselves. So you keep measuring even as third-party cookies fade and platform restrictions grow. It doesn't replace the Meta pixel or the Google tag: it complements them with first-party measurement that doesn't depend on them.
Does it include in-store sales?
Yes. Sales from your point of sale, your ecommerce or your CRM go into the same calculation, so you also see how much in-store revenue started with an ad.
Does it replace Google Ads, Meta Ads or TikTok Ads?
No. You keep managing your campaigns in each platform. FLYDE sits on top to measure everything by one yardstick and send each platform better audiences.
Is FLYDE a Google, Meta or TikTok partner?
No. FLYDE connects to these platforms through their public APIs, like any app authorized by your account, and is not affiliated with or sponsored by them.
Google Ads, Meta, Facebook, Instagram and TikTok are trademarks of their respective owners. FLYDE connects to these platforms through their public interfaces and is not affiliated with or sponsored by them.
How much of your ROAS is real?
A demo with your own accounts: we show you how many sales your platforms count twice and where your spend is really performing.
Let's talk