Your Klaviyo, with the whole customer inside. And fewer profiles to pay for.
Klaviyo is a great email and SMS engine for your ecommerce. FLYDE puts the CDP it's missing in front of it: it brings your stores, POS, CRM and the rest of your channels into each customer's profile, and sends back predictive audiences ready for your flows. Your team keeps working in Klaviyo, with better data.
Two reasons to connect it, from the first month
You get much more out of Klaviyo
- The whole customer, not just what happens on your website. Stores, POS, CRM, call center and advertising join the same profile, including people who buy in store and have never left their email online.
- Flows that get ahead. Audiences by purchase propensity, churn risk or customer value, synced with your lists so every flow goes out on time.
- You know what really sold. A control group in every audience and incremental revenue measured on real sales, online and in store, not just what email takes credit for.
And you pay less to do it
- No duplicate profiles. FLYDE unifies the same person even when they appear with several emails, phone numbers or IDs, so you don't pay for them more than once.
- You only send to people worth reaching. You take the useful audiences to Klaviyo, not your whole base, and your active profiles stop growing out of control.
- The CDP, included. Unification across all your sources, predictive models, AI to ask your data questions and a team by your side, without paying for a separate data module or building a data warehouse for it.
Klaviyo integration with your store, CRM and BigQuery, both ways
FLYDE connects to your Klaviyo account through its public APIs. You authorize access and syncing starts, with no custom development.
Campaigns and flows
Every send, with its result on the profile.
Sends, opens, clicks, unsubscribes and each contact's campaign, with its UTMs, joined to their profile.
Deduplicated audiences and predictive segments as lists, ready for your flows and campaigns.
Profiles
The same person, only once.
Contacts, properties and consents from your Klaviyo account.
Customer value, purchase propensity and churn risk to personalize every message.
Your online store
Every order, linked to its customer.
Orders, products and customers from Shopify, VTEX or PrestaShop, joined with what sells in store.
Product and category recommendations per customer for your campaigns.
What Klaviyo doesn't see
The customer beyond your website.
Stores and POS, CRM, ERP, call center, advertising and your data warehouse, such as BigQuery or Databricks.
A complete customer profile that Klaviyo puts to work in every send.
Three uses that pay for themselves
Win back the store customer who stopped coming
Anyone who bought in store and hasn't returned for months enters a reactivation flow automatically, even if they've never bought online.
Retain before you lose
FLYDE spots customers at risk of churning and sends them as a list to your retention flow. You act in time, not after they've gone.
Know which flow really sells
A control group that doesn't receive the campaign tells you how much revenue exists only because you sent it, online and in store.
What Klaviyo teams ask us
Does FLYDE replace Klaviyo?
No. Your team keeps building campaigns and flows in Klaviyo. FLYDE sits in front of it: it unifies data from all your sources, including the ones Klaviyo doesn't see, and sends back audiences and scores ready to use.
Is Klaviyo a CDP? Why would I want another one?
Klaviyo is an email, SMS and automation platform for ecommerce that includes data features for what happens in your account and online store. FLYDE is an independent CDP: it unifies all your sources, online and offline, with several identity keys (email, phone, customer, order or loyalty IDs), adds predictive models, incrementality and AI to ask your data questions, and feeds Klaviyo and the rest of your channels at the same time: Meta, Google, your CRM or your call center.
How does FLYDE lower what I pay for Klaviyo?
Klaviyo pricing depends mainly on your active profiles. FLYDE lowers it in two ways: it unifies the same person even when they appear with several emails, phone numbers or identifiers, so they aren't duplicated in your database; and it lets you send Klaviyo only the audiences worth reaching instead of your whole base, so your active profiles don't grow out of control.
How do I connect Klaviyo with BigQuery or my Shopify store?
Without building the connection by hand. FLYDE connects to Klaviyo and also to BigQuery, Databricks, Shopify, VTEX, PrestaShop and more than 50 tools, and brings it all together on each customer's profile. You analyze it in FLYDE Analytics or ask Brain in plain language, with no exports or separate reports in Looker Studio.
What data is synced, and in which direction?
From Klaviyo, FLYDE receives your profiles, campaigns and the activity of every send: opens, clicks, unsubscribes and UTMs. From FLYDE, Klaviyo gets back deduplicated audiences and predictive segments, such as purchase propensity, customer value or churn risk, ready for your flows.
How long does it take to connect?
Connecting is quick: you authorize access with your Klaviyo account and syncing starts, with no custom development. With our team alongside you, the first use cases are live in weeks, not quarters.
Is FLYDE a Klaviyo partner?
No. FLYDE connects to Klaviyo through its public APIs, like any app authorized by your account, and is not affiliated with or sponsored by Klaviyo.
Klaviyo is a trademark of Klaviyo, Inc. FLYDE connects to Klaviyo through its public interfaces and is not affiliated with or sponsored by Klaviyo.
See how much more Klaviyo can give you
A demo with your own account: we show you what data your profiles are missing, how many duplicates you're paying for and which audiences you could activate in your flows from the first month.
Let's talk