Get much more out of Salesforce. And pay less to do it.
FLYDE brings Marketing Cloud and Sales Cloud the data that doesn't reach them today, from your stores to your ERP, and sends back clean audiences and ready-to-use scores. Your team keeps working in Salesforce, with better data and without paying for contacts that are no use.
Two reasons to connect it, from the first month
You get much more out of Salesforce
- The whole customer, not just what goes through Salesforce. Stores, ERP, other ecommerce sites and advertising join the same profile.
- Sharper audiences in Marketing Cloud. Segments with purchase history, value and propensity, synced with your journeys.
- Scores in Sales Cloud. Your sales team sees which accounts and leads are most likely to buy without leaving the CRM.
And you pay less to do it
- No duplicate contacts. FLYDE unifies the same person even when they appear with several emails, phone numbers or IDs, so you don't pay for them more than once.
- You only send to useful audiences. You activate in Marketing Cloud the people worth reaching, not your whole database.
- More than Data Cloud gives you, for less. Predictive models, AI to ask your data questions and a team by your side, included from day one. No paid add-on modules.
Integration with Marketing Cloud, Sales Cloud, Service Cloud and Commerce Cloud, both ways
FLYDE connects to your Salesforce account through its public APIs. You authorize access and syncing starts, with no custom development.
Marketing Cloud
Campaigns and journeys with better audiences.
Sends, opens, clicks and unsubscribes for each contact, joined to their profile.
Deduplicated audiences and predictive segments, ready for your journeys.
Sales Cloud
Sales with the customer's full context.
Accounts, contacts, leads and opportunities.
Propensity and customer value scores as record fields.
Service Cloud
Service that knows who it's talking to.
Support cases and their resolution, inside each customer profile.
Value, segment and churn risk visible to the agent.
Commerce Cloud
Every online order, linked to its customer.
Orders, products and customers from your online store, joined with your physical stores.
Segments to personalize campaigns and recommendations.
Three uses that pay for themselves
Retain before you lose
FLYDE detects customers at risk of churning and sends them as an audience to a retention journey. You act in time, not after they've gone.
Sell first to those who will buy
Purchase propensity shows on every account and lead. Your team prioritizes with data, not gut feeling or first come, first served.
One customer, online and offline
Join what they buy on your website with what they buy in store, and stop treating an existing customer as new.
What we get asked by Salesforce teams
Does FLYDE replace Salesforce?
No. Your team keeps working in Sales Cloud, Service Cloud and Marketing Cloud. FLYDE sits on top: it unifies data from all your sources, including those outside Salesforce, and sends back ready-to-use audiences and scores.
Do I need Salesforce Data Cloud, Salesforce's CDP, if I use FLYDE?
No. FLYDE gives you more than you'd look for in Data Cloud, for less: it unifies the customer across all your sources, including those outside Salesforce, segments, applies predictive models and AI to ask your data questions, and activates audiences in Marketing Cloud, Sales Cloud and the rest of your channels. All included, no paid add-on modules, and with a team that supports you through rollout.
How does FLYDE lower Salesforce Marketing Cloud pricing?
Marketing Cloud pricing depends largely on the contacts in your database. In two ways. It unifies the same person even when they appear with several emails, phone numbers or identifiers, so they aren't duplicated in your database. And it lets you send Marketing Cloud only the audiences worth reaching, instead of your whole database.
What data is synced, and in which direction?
From Salesforce, FLYDE receives accounts, contacts, leads, opportunities, cases, orders and your send activity. From FLYDE, Salesforce gets back deduplicated audiences and scores such as purchase propensity, customer value or churn risk.
How long does it take to connect?
Connecting is quick: you authorize access with your Salesforce account and syncing starts, with no custom development. With our team alongside you, the first use cases are live in weeks, not quarters.
Is FLYDE a Salesforce partner?
No. FLYDE connects to Salesforce through its public APIs, like any app authorized by your account, and is not affiliated with or sponsored by Salesforce.
Salesforce, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud are trademarks of Salesforce, Inc. FLYDE connects to Salesforce through its public interfaces and is not affiliated with or sponsored by Salesforce.
See how much more Salesforce can give you
A demo with your own account: we show you what data it's missing, how many duplicate contacts you're paying for and which audiences you could activate from the first month.
Let's talk