10 lessons from a year of FLYDE Talks
The top lessons from a year of conversations with five experts in data, technology and business. Not FLYDE's opinions: the conclusions that came up, again and again, from people with very different disciplines and backgrounds.
Four sections. Ten lessons.
From the organizational problem to technology: the full journey facing marketing, ecommerce, strategy and data leaders today.
Without an owner of the customer, there is no customer strategy
Internal organization
CRM is not a customer strategy. It is a tool within one
Internal organization
70% of marketing spend goes to acquisition. That is the mistake
Measurement & profitability
Your measurement has a gap. And it is probably 15% to 35%
Measurement & profitability
Zero-based budgeting: marketing can no longer rely on intangibles
Measurement & profitability
The big opportunity is not digital. It is connecting digital with physical
Understanding your client
Every customer segment needs a different message
Understanding your client
AI is not the answer. Well-organized data is. AI is what activates it
Technology & AI
AI as a business assistant: the right questions win
Technology & AI
The payoff comes sooner than you think. If you start with the right use case
Technology & AI
Five experts. A year of conversations.
More than four hours of conversation distilled into ten lessons.
Andrés Azpilicueta
Digital marketing expert
Luis Serrano
Head of growth · Real Madrid C.F.
Víctor Moreno
Data scientist · TomTom
Álvaro Pariente
Founder & CEO · BEOC9
Enrique Miralda
Ecommerce & customer strategy · FLYDE
From lesson to action
These ten lessons all point to the same place: unify your data and activate it. That is exactly what FLYDE does.