▶ FLYDE Talks · #001
The challenge of attribution in omnichannel marketing
In the inaugural FLYDE Talks episode, Paco Herranz talks with Andrés Azpilicueta about the limitations of traditional attribution models and the importance of centralizing data in an effective omnichannel strategy.
🎙 Andrés Azpilicueta · Digital marketing and attribution expert
June 5, 2025
This session was recorded in Spanish. The written highlights below are in English.
00:0040:24
Browse the timestamped highlights from the conversation below.
Highlights from the conversation
01
Current trends in digital marketing
02
Measurement and attribution challenges
03
Advanced segmentation strategies
04
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