▶ FLYDE Talks · #002

The big challenges of growth marketing

Paco Herranz talks with Luis Serrano about the evolution of growth marketing in an environment shaped by AI, micro-personalization and privacy, and how to apply it to an environment as singular as football.

🎙 Luis Serrano · Head of Growth at Real Madrid C.F.

October 29, 2025

FLYDE Talks 2 · Luis Serrano (Real Madrid) · Los retos del growth marketing

This session was recorded in Spanish. The written highlights below are in English.

00:0050:44

Browse the timestamped highlights from the conversation below.

Highlights from the conversation

01

Defining growth marketing

02

Artificial intelligence in marketing

03

Data platforms

04

Strategic growth actions

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