▶ FLYDE Talks · #005
Beyond the CRM: the anatomy of a real customer strategy
Paco Herranz talks with Enrique Miralda about why customer strategy must sit at the center of the organization, how the CDP becomes its great enabler and how retention, personalization and a unified customer view impact profitability.
🎙 Enrique Miralda · Ecommerce and digital strategy expert
March 24, 2026
This session was recorded in Spanish. The written highlights below are in English.
00:0057:55
Browse the timestamped highlights from the conversation below.
Highlights from the conversation
01
Customer strategy and ownership
02
CDP vs CRM: key differences
03
Profitability and financial metrics
04
Retention and second purchase
05
Artificial intelligence and automation
06
CDP implementation and return
The episode resource
Download the ebook
CDP: How to turn data into business
Want to go deeper into what Enrique Miralda shared? Download his ebook for free, with the complete method: from raw data to a customer strategy that generates revenue. (Currently available in Spanish only.)