What SAP charges extra for, FLYDE includes.
Unified customer, predictive models, AI and hands-on support, with no extra paid modules. FLYDE brings Emarsys the complete customer, from Commerce Cloud to your stores and your ERP, and sends back clean audiences ready for your campaigns. Your team keeps working in SAP, with better data and paying less.
Two reasons to connect it, from the first month
You get much more out of SAP
- Sharper audiences in Emarsys. Segments with purchase history, value and propensity, ready for your campaigns and automations.
- Online and in store, one customer. Commerce Cloud orders join those from your stores and every other channel.
- And your ERP data, finally working for marketing. Invoices, B2B orders and catalog from S/4HANA or ECC flow into each customer profile.
And you pay less to do it
- No duplicate contacts. FLYDE unifies the same person even when they appear with several emails, phone numbers or IDs, so you don't pay for them more than once.
- You only send to useful audiences. You activate in Emarsys the people worth reaching, not your whole database.
- More than SAP's CDP gives you, for less. Predictive models, AI to ask your data questions and a team by your side, included from day one. No paid add-on modules.
Integration with SAP Emarsys, Commerce Cloud (Hybris), S/4HANA and ECC, and in which direction
FLYDE connects to your SAP solutions through their public APIs. You authorize access and syncing starts, with no custom development.
SAP Emarsys
Campaigns and automations with better audiences.
Contacts and your campaign activity: sends, opens, clicks and unsubscribes, joined to each profile.
Deduplicated audiences and predictive segments, ready for your campaigns.
SAP Commerce Cloud
Every online order, linked to its customer.
Orders, products and customers from your online store, joined with your physical stores.
Segments to personalize campaigns and recommendations.
SAP S/4HANA and ECC
ERP data, at the service of marketing and sales.
Customers, invoices, B2B orders and catalog, whether you're still on ECC or already on S/4HANA.
Audiences for Emarsys, advertising and your CRM, plus repurchase models by account.
Three uses that pay for themselves
Retain before you lose
FLYDE detects customers at risk of churning and sends them as an audience to a retention automation. You act in time, not after they've gone.
One customer, online and offline
Join what they buy on your website with what they buy in store, and stop treating an existing customer as new.
Accounts that stop ordering
Using ERP orders, FLYDE flags accounts that break their buying rhythm so sales or marketing can act before losing them.
What we get asked by SAP teams
Does FLYDE replace SAP?
No. Your team keeps working in Emarsys, Commerce Cloud and your ERP. FLYDE sits on top: it unifies data from all your sources, including those outside SAP, and sends ready-to-use audiences back to Emarsys.
Do I need SAP Customer Data Platform, SAP's CDP, if I use FLYDE?
No. FLYDE gives you more than you'd look for in SAP's CDP, for less: it unifies the customer across all your sources, including the ERP, segments, applies predictive models and AI to ask your data questions, and activates audiences in Emarsys and the rest of your channels. All included, no paid add-on modules, and with a team that supports you through rollout.
How does FLYDE lower SAP Emarsys pricing?
In two ways. It unifies the same person even when they appear with several emails, phone numbers or identifiers, so they aren't duplicated in your database. And it lets you send Emarsys only the audiences worth reaching, instead of your whole database.
Does it work if my SAP ERP is still SAP ECC?
Yes. FLYDE connects to both SAP ECC and SAP S/4HANA, so you can put your ERP data to work right now, without waiting for the migration.
Does it work with SAP CX and SAP CRM?
SAP CX brings together Emarsys, Commerce Cloud (formerly Hybris) and SAP's sales and service solutions. FLYDE connects natively with Emarsys, Commerce Cloud and your ERP, and for the rest of SAP's tools, including the CRM, it offers its REST API and a generic connector that's configured with no custom development.
What data is synced, and in which direction?
From Emarsys, FLYDE receives contacts and your campaign activity; from Commerce Cloud, orders, products and customers; and from S/4HANA or ECC, customers, invoices, B2B orders and catalog. From FLYDE, Emarsys and Commerce Cloud get back deduplicated audiences and predictive segments.
Is FLYDE an SAP partner?
No. FLYDE connects to SAP solutions through their public APIs, like any app authorized by your account, and is not affiliated with or sponsored by SAP.
SAP, SAP Emarsys, SAP Commerce Cloud, SAP S/4HANA and SAP ECC are trademarks of SAP SE. FLYDE connects to SAP solutions through their public interfaces and is not affiliated with or sponsored by SAP.
See how much more SAP can give you
A demo with your own stack: we show you what data Emarsys is missing, how many duplicate contacts you're paying for and what your ERP can add from the first month.
Let's talk