Industry · Sports & entertainment
From anonymous member to known fan
Tickets via third parties, store, app, streaming, stadium: the fan interacts with you everywhere and you know them nowhere. FLYDE unites it into a single profile and turns it into repeat business, merchandising and data-driven sponsorship.
Every seat, a fan with a name
You fill the stadium. And you don't know who came.
Sports organizations have millions of fan interactions scattered across ticketing, retail, digital and matchday. Each system sees a piece; no one sees the fan.
Tickets sold via third parties, unidentified companions: the stands are full and the database, empty.
The first sign a member won't renew usually arrives when it's already too late to act.
Someone who buys the shirt, uses the app and attends matches shows up as three different people.
Sponsors ask for segmented, activatable audiences, and all you can offer is generic reach.
From a full house to an active fan base
FLYDE connects ticketing, retail, digital and matchday without changing your current systems.
One fan, their whole relationship with the club
Tickets, memberships, merchandising, app, streaming and matchday resolve into a single profile per fan.
Who renews, who cools off
Renewal and engagement models flag which members are at risk and which fans are ready to become season-ticket holders.
Each fan, their experience
Renewal campaigns, matchday offers and segmented audiences for sponsors, activated from one place.
What you can do with FLYDE from month one
One 360° fan
Ticketing, store, app, streaming and stadium unified into one profile per fan.
Season-ticket renewal
Spot at-risk members early and act before they decide not to return.
From attendee to member
Identify those who attend several matches on their own and offer them a membership at the right moment.
Merchandising that hits
Combine attendance, preferences and purchases to sell the right kit to each fan.
Audiences for sponsorship
Offer your sponsors real, activatable segments, and turn your data into revenue.
Ask your data
"Which members of 10+ years haven't come this month?" FLYDE Brain answers instantly.
The known fan is worth more in every business line
Ticketing, retail, sponsorship and content: the four revenue streams of sport improve when you know who your fan is.
The season ticket is your most predictable revenue. Churn models warn you in time about who's at risk and why.
Every match is a campaign: last-minute offers, upgrades and in-stadium spend, personalized per fan.
Segmented, measurable audiences turn your fan base into a commercial asset for brands.
Five apps and one intelligent assistant, designed to power your business
Core
Store, unify and organize all your data. A complex process, made simple.
Discover Core →
Customer 360
Get an extremely detailed definition of each individual customer.
Discover Customer 360 →
Market
Segment your customers every possible way to create unique experiences.
Discover Market →
Trends
Spot sales, churn or average-spend trends in your business.
Discover Trends →
Analytics
Build highly visual reports and dashboards from your data and results.
Discover Analytics →
★ Across the whole platformAnd on top of it all, FLYDE BrainThe conversational AI that runs across all five apps: ask your data in natural language, at any point, and turn the answer into action without leaving the conversation.
Discover it →Your fans, finally in your database
In 15 minutes we show you how to go from an anonymous crowd to a known fan with the systems you already have.