Your Google Analytics 4 counts visits. FLYDE tells you what they sell.
GA4 is the standard for measuring your website and app, but it stops at what happens online and at the conversions you set up. FLYDE reads your GA4 reports and puts them next to your real sales, online and in store, your CRM and your ad spend. You keep using GA4 as you do today; now you know how much of that traffic turns into revenue.
Two reasons to connect it, from the first month
You see the business, not just the website
- Traffic, next to what it sells. Sessions, users and engagement for every channel, source and campaign, alongside the sales recorded by your ecommerce, POS and ERP.
- GA4 conversions versus real sales. See the gap between what GA4 measures and what reaches the till: returns, in-store purchases and visits without cookie consent included.
- One single view. Analyse it in FLYDE Analytics or ask Brain in plain language, without stitching exports together by hand in Looker Studio.
And you decide better where to invest
- The return of every channel, on real sales. With Google Ads, Meta Ads and TikTok Ads spend in the same view, you know which channel pays for itself and which only brings visits.
- What the campaign sold and what would have sold anyway. FLYDE's incrementality measures with control groups the revenue that would not exist without the action.
- Without touching your setup. FLYDE reads GA4 through its API with read-only access: your tagging, events and reports stay exactly as they are.
Google Analytics 4 integration with your sales, your CRM and BigQuery
FLYDE connects to your GA4 property through its public API, with read access. You authorise access with your Google account and syncing starts, without changing anything in your property.
Traffic and acquisition
Where every visit comes from.
Users, sessions and engagement by channel, source, medium, campaign, page and device.
Each channel's traffic next to what it really sells.
Conversions and ecommerce
What GA4 counts as a sale.
Key events, conversions and ecommerce metrics as your property measures them.
The comparison with recorded sales, online and in store, returns included.
The GA4 export in BigQuery
Every event, if you already export it.
If your GA4 export to BigQuery is on, event-level data comes in through FLYDE's BigQuery connector.
Event-by-event analysis and, if your setup sends a user ID, linked to the customer profile.
What GA4 doesn't see
The customer beyond your website.
Physical stores and POS, CRM, ERP, call center and the spend of your ad campaigns.
The whole business, so your decisions don't rely on web analytics alone.
Three uses that pay for themselves
Find the traffic that doesn't sell
Channels and campaigns with lots of sessions and few real sales come to light, so you can move that budget to what does drive revenue.
Measure the effect of your website in store
When a campaign drives a spike in visits, you see whether sales in your stores go up too, not just online.
Ask your data
"Which campaigns bring the most traffic and how much do they sell?" Brain answers in plain language with GA4 and sales data together.
Questions about the Google Analytics 4 integration
Does FLYDE replace Google Analytics 4?
No. GA4 remains your web and app analytics tool. FLYDE adds to it: it reads its reports and joins them to your sales, your customers and your ad spend, so you see the impact on the business.
Which GA4 data does FLYDE read?
Through the API, FLYDE reads your property's reports: users, sessions, engagement, acquisition, key events, conversions and ecommerce, by channel, source, medium, campaign, page and device. Access is read-only: FLYDE doesn't write or change anything in GA4.
Can I bring GA4 data in from BigQuery?
Yes. If your GA4 export to BigQuery is on, FLYDE reads that event-level data with its BigQuery connector, which is separate from the GA4 connector. It's the option for event-by-event analysis, or for linking browsing to the customer profile when your setup sends a user ID.
What is GA4 and how is it different from a CDP?
GA4 (Google Analytics 4) is Google's tool for measuring behaviour on your website and app: traffic, events and conversions. A CDP like FLYDE unifies your customer data from every source, online and offline, into a single profile per person, adds predictive models and AI, and activates audiences in your channels. They complement each other: GA4 measures the website; the CDP connects that measurement to the customer and to sales.
Why don't GA4 conversions match my sales?
It's normal. GA4 only measures people who accept analytics cookies, can lose visits to blockers, doesn't deduct returns and doesn't see purchases in store or by phone. FLYDE puts both figures side by side, by channel and campaign, so you know how far web measurement is from the till.
Can I build audiences with GA4 data?
FLYDE audiences are built on your customers and their behaviour across all sources, and activated in Google Ads, Meta Ads, TikTok Ads and your email and CRM tools. FLYDE doesn't send audiences to GA4: the GA4 integration is read-only.
How long does it take to connect?
Connecting is quick: you authorise read access to your property with your Google account and syncing starts, with no development and no changes to your tagging. With our team alongside you, the first use cases are running within weeks.
Is FLYDE a Google partner?
No. FLYDE connects to Google Analytics 4 through its public APIs, like any application authorised by your account, and is not affiliated with or sponsored by Google.
Google Analytics and Google BigQuery are trademarks of Google LLC. FLYDE connects to Google Analytics 4 through its public interfaces and is not affiliated with or sponsored by Google.
See how much your traffic really sells
A demo with your data: we put your GA4 next to your real sales and show you which channels drive revenue and which only bring visits.
Let's talk