Why FLYDE
Platform How it works Integrations Security ★ FLYDE Brain Core Customer 360 Market Trends Analytics
Solutions FLYDE Brain Omnichannel attributionIncrementality Omnichannel customer journey B2B + B2C identity Predictive models See all solutions Retail Automotive NGOs Banking Restaurants EnergyFitness
Resources Blog FLYDE Talks Whitepapers & ebooks Self-assessment ROI Calculator
Login
Integrations · Google Business Profile

The Google reviews of every location, next to what it sells.

Your customers rate you on Google every day. FLYDE brings in the reviews, ratings and listings of all your locations from Google Business Profile, analyses the sentiment of each review with AI and puts it next to the sales of each store. So you see which location has a problem before it shows at the till.

FLYDE Google reviewsLocation listingsStores and POSCRMEcommerce REPUTATION AND SALES BY LOCATIONLOCATIONRATINGSENTIMENTSALES Downtown★ 4.7 North★ 4.4 Beach★ 4.1 Station★ 3.8 South★ 3.5 Positive reviews (sentiment analysis) REVIEWS + SALES PER LOCATION READ-ONLY
Why FLYDE with Google Business Profile

Two reasons to connect it, from the first month

01

You listen to all your locations at once

  • Every review in one place. From all your Google listings, without opening them one by one, with their rating, date and the location they belong to.
  • With sentiment already analysed. A sentiment analysis model reads the text of every review and classifies it by tone, so you can compare locations and see how they evolve.
  • A quick read of what matters. Filter the negative reviews of a location or a period and read what your customers actually say, without going through hundreds by hand.
02

And you connect it to the business

  • Reputation and sales, in the same view. Each location's rating and sentiment next to its sales, average ticket and its customers' visit frequency.
  • You spot the location that is cooling down sooner. When a store's reviews get worse and its sales drop at the same time, you see it in time, not at quarter close.
  • Ask Brain. "Which stores have seen their rating drop this quarter and how have their sales done?", in plain language.
What it connects

Google Business Profile (Google My Business) integration with the sales of every store

FLYDE connects to your Google Business Profile account, formerly Google My Business, through its public API. You authorise access to your listings and syncing starts, with no custom development.

Reviews

What your customers write.

Into FLYDE

The text and rating of every review, with its date and location.

What you gain

The sentiment of every review and how it evolves per location.

Ratings

The stars of every location.

Into FLYDE

The average rating and number of reviews of every listing.

What you gain

A reputation ranking of your locations, always up to date.

Location listings

Every location, identified.

Into FLYDE

The details of each of your business's Google listings: name, address and category.

What you gain

Every review linked to its store and, with it, to its sales.

What Google doesn't see

What happens inside the store.

Into FLYDE

POS sales, ecommerce, CRM and loyalty programme.

What you gain

Reputation and revenue for every location, in the same view.

What you can do

Three uses that pay for themselves

Reputation + sales

Find the location that is losing customers

If a store's rating falls while its customers' frequency drops, you know where to act first.

Sentiment analysis

What they say, not just how many stars

Reviews classified by sentiment show you what keeps coming up in your locations with the worst experience.

FLYDE Brain

Ask about your stores

"Which locations have the best ratings but sell less than average?" Brain combines reviews and sales and answers in plain language.

FAQ

Questions about the Google Business Profile integration

Are Google My Business and Google Business Profile the same?

Yes. Google My Business was renamed Google Business Profile. It is your business listing that appears in Google Search and Google Maps, with its reviews and rating.

Which Google Business Profile data does FLYDE bring in?

Your locations' reviews (text, rating and date), each listing's average rating and number of reviews, and the details of your business's listings. With that, every review is linked to its location.

How does review sentiment analysis work?

An AI model reads the text of every review and classifies it by tone. You can compare sentiment across locations and periods, filter negative reviews and combine it with each store's sales, in FLYDE Analytics or by asking Brain.

Can I see the reviews of all my locations together?

Yes. FLYDE brings together the reviews of every listing in your account in a single view, by location, region or period, without opening each listing separately.

How does FLYDE help the online reputation of my locations?

It tells you where to act first. FLYDE brings together the Google reviews of all your listings, measures their sentiment and combines it with sales, so you see which locations have the weakest online reputation and how much it is costing them. You make the improvement: in the store experience and by replying from your Google listing.

Are reviews linked to each customer's profile?

No. Google doesn't share the email or other contact details of the person who writes the review, so FLYDE links reviews to each location, not to a person. The value lies in combining each location's reputation with its sales and its customers' behaviour.

Does FLYDE replace my review management tool?

No. You keep replying to reviews from Google Business Profile or your usual tool. FLYDE adds what those tools don't have: each location's reputation next to its sales and the rest of your customer data.

Which businesses is it for?

Any business with physical locations and Google listings: retail, restaurants, hotels, gyms, car dealerships and workshops, or branch networks. The more locations you have, the more it pays to see their reputation and sales together.

Is FLYDE a Google partner?

No. FLYDE connects to Google Business Profile through its public APIs, like any application authorised by your account, and is not affiliated with or sponsored by Google.

Google Business Profile and Google Maps are trademarks of Google LLC. FLYDE connects to Google Business Profile through its public interfaces and is not affiliated with or sponsored by Google.

See what your customers say about every location

A demo with your listings: the reviews and sentiment of your locations next to their sales, from the first month.

Let's talk