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Marketing strategies, first-party data and AI for marketing teams. No fluff.
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What incrementality is and how to measure it
How to prepare El Buen Fin 2026 with the data you already have
What is a CDP? A guide to Customer Data Platforms
RFM analysis: do you really know your customers?
CDP vs CRM vs DMP: the differences and which you need
AI lead scoring: what it is, how it works and how to use it
One-to-one marketing: what it is, examples and how to do it
Fingerprinting and the anonymous customer journey: closing the visibility gap
The 5 highest-ROI CDP use cases in ecommerce
The customer metrics that drive real eCommerce growth
Your CDP isn't delivering results? 5 patterns that explain why
FLYDE Talks #005 · Beyond the CRM: the anatomy of a real customer strategy · FLYDE
Acquisition vs. retention: the real retail dilemma
Introducing Brain: natural language for your customer data
FLYDE Talks #004 · From data to impact: activate and monetize your insights · FLYDE
Is your company ready for AI? A readiness checklist
The trends that will define the CDP market in 2026
FLYDE Talks #003 · AI + first-party data: the value beyond ChatGPT · FLYDE
FLYDE Talks #002 · The big challenges of growth marketing · FLYDE
Top challenges for growth marketers in 2025
Data integration: the foundation AI actually needs
How to turn BFCM data into customer loyalty
Identity resolution: the power of knowing your customer
Data-driven marketing: the 5 questions we hear most
What is Marketing Mix Modeling (MMM)?
Navigation fingerprinting: tracking anonymous users without cookies
Smarter marketing for the summer
Demand forecasting for inventory management
FLYDE Talks #001 · The challenge of attribution in omnichannel marketing · FLYDE
FLYDE selected for the AWS ISV Accelerate Program
The puzzle of attribution in omnichannel marketing
Beyond RFM: advanced segmentation with CLV modeling
Customer profiling: closer than ever to your customer
Are third-party cookies dead? Discover the value of your data
From acquisition to retention: how a smart CDP helps
How to create an effective omnichannel strategy
Understanding your customers with JTBD and a CDP
Emotional intelligence driven by artificial intelligence
4 trends that will shape the CDP market in 2023
What's holding back your digital transformation?
Martech tools for marketers
The key benefits of using a CDP
Marketing in an economic downturn: how a CDP defends your budget
Demand forecasting: to predict, or to guess?
CDP: the next step after the CRM
